The Wyld

The Wyld

Most folks in the Northern Hemisphere hear ‘New Zealand’ and think of beautiful rolling hills, rocks jutting out of the sea, or maybe Peter Jackson’s epic Lord of the Rings. But Auckland hip-­‐hop rock trio The Wyld makes the case that innovative, forward-­‐thinking music should be on that list, too.

The history of the union between rock and hip-­‐hop is muddied at best; with at least as much crap as worthwhile material released since Run DMC collaborated with Aerosmith and launched a thousand imitators. But it would be wrong to write the fusion off – it has produced its share of legendary material, from the Beastie Boys to Rage Against the Machine, from N.E.R.D. to Andre 3000’s late-­‐period output. Over the last twenty-­‐five years, incredible ideas have come out of the dialogue between hip-­‐hop and indie rock.

The WyldThat innovativeness, that lust to explore – that’s the kind of tradition The Wyld are drawing on. Not the stale formula of a rock beat + rapping, but the ingenuity and awesomeness that results when musicians of different stripes put their heads together to create something powerful and singular.

Since their formation, The Wyld have attracted a flurry of attention, drawing international interest from music blogs such as Pigeons & Planes, MTV Iggy and Cassette Couture. It’s all happened quite quickly for the trio, who only started working together in 2010.

Kiwi guitarist/producer Joe Pascoe had been kicking around ideas with Sudanese poet-­‐turned-­‐rapper Mo Kheir at university, bonding over their love of architecture, design, and classic tunes. When American singer/producer Brandon Black entered the picture, everything clicked.

In the time since, they’ve built their original sound into something truly impressive, fusing the vocal intimacy of Bon Iver with the power of the The Black Keys and a post-­‐Kanye swagger. Combined with a healthy dose of soundtrack cinematics, their music sounds firmly future-­‐oriented. Sonically dense and beautifully expansive, it is both of-­‐the-­‐moment and ahead of its time. Mo’s rapping is versatile, often hilarious, and always on-­‐point, and unlike a lot of rappers trying this kind of thing, these guys can actually sing, and they know just how to balance their various influences.

So it’s not a question of if The Wyld will break out, but when. The band has already made waves in New Zealand.

[divider]Video[/divider]

Loopmasters Sample Music Sale

Related posts

GRAMSCI RELEASE ‘INHERITANCE’ AND REVEAL NEW VIDEO ‘PRIDE & JOY’

GRAMSCI RELEASE 'INHERITANCE' AND REVEAL NEW VIDEO 'PRIDE & JOY'

Their first new music in 15 years, Gramsci deliver a transcendent new studio album Inheritance, arriving on the 20th Anniversary of the very first Gramsci release.It’s been a long and winding road to the completion of Inheritance, but it seems fitting that this...

Native Instruments releases STRADIVARI VIOLIN

Native Instruments releases STRADIVARI VIOLIN

Native Instruments today releases STRADIVARI VIOLIN, which meticulously captures the authentic sound of a one-of-a-kind instrument from the world’s most renowned violin maker, Antonio Stradivari. Built in 1727, the ‘Vesuvius’ violin was painstakingly sampled in the rich acoustic environment of...

Monique Aiken of St Martins Releases Video for Single, Lovers.

Monique Aiken of St Martins Releases Video for Single, Lovers.

Christchurch band, ‘Saint Martins’ was due to record an album in late April 2020 but due to our nationwide lockdown it was canceled. So instead they did a bit of reflecting and digging around in old material and found this unreleased video to share. "Although my sound has changed significantly...