Mojotone is celebrating its 25th anniversary this year, and to mark the occasion, the North Carolina–based company has rolled out a brand-new website along with a retrospective video interview with co-founders Michael McWhorter and Andy Turner.

The updated site pulls together Mojotone’s extensive catalog of reproduction parts, amplifier kits, custom cabinets, speakers, and pickups into a cleaner, easier-to-navigate platform, while the video digs into the company’s story—from its humble beginnings to its role today as one of the most respected names in the pro audio and MI industry.

The company began in 2000 when Turner’s instrument and amplifier repair shop in Winston-Salem started supplying hard-to-find vintage guitar and amp parts. Partnering with McWhorter, they built Mojotone into something larger than just a supplier: a full-service manufacturer that valued education as much as craftsmanship.

“The boutique amplifier and pedal market was just starting to take off,” Turner recalls. “We wanted to be more than just suppliers—we wanted to help people understand the circuits and the history behind them.”

Over the next two decades, Mojotone expanded its focus well beyond hobbyists and vintage enthusiasts. Today, the company not only offers a wide range of USA-made amplifiers, cabinets, pickups, and guitar pedals, but also serves as an OEM partner to some of the industry’s biggest names, including Gibson, and boutique makers such as Budda, Swart, Germino, and Victoria.

Along the way, they’ve collaborated with artists and touring techs for Weezer, Green Day, Neil Young, John Mayer, Phish, and Jack White.

Signature collaborations have become a hallmark of Mojotone’s evolution. One of the most notable is Lerxst, a line of amplifiers, guitars, pickups, and effects created in partnership with Rush guitarist Alex Lifeson.

Unlike most “signature” gear, the collaboration gave Lifeson direct creative control, resulting in products that reflect his personal tone journey while giving fans access to something authentic. Similar artist-driven projects with names like Johnny Winter, Bill Kelliher, and Rene Martinez further highlight Mojotone’s hands-on, collaborative approach.

Beyond products, Mojotone has made education and community outreach part of its mission. The company regularly hosts amp-building and pickup-winding classes, while also partnering with local schools to show young people how craftsmanship and manufacturing can lead to meaningful, creative careers. “We want to change the perception of what manufacturing can be,” says Turner. “It’s about craftsmanship, innovation, and building something meaningful.”

Looking back on 25 years, McWhorter sums it up: “We’ve helped people realize their dreams, start businesses, and create music,” he says. “That all came from our original passion for sharing knowledge about instruments—and there’s still so much more to come.”

Explore Mojotone’s refreshed website and anniversary retrospective at www.mojotone.com